Hiring strong salespeople isn’t just a matter of checking resumes. It’s about crafting a strategy that fits where you are and where you’re going. For teams across New Jersey trying to grow or stabilize, even one wrong hire can ripple across the business. Ensuring your sales team thrives starts with the right hires.

Winter brings new challenges, and making sure your team has the right support matters more than ever. When employees see that their health is a priority, it builds commitment that lasts far beyond snow season. A few key changes today can lead to a smoother, healthier winter ahead. And your team will notice the effort. Keep your business running smoothly by giving your team coverage they can count on through the colder months.

Nothing wrecks momentum like avoidable mistakes. From ignoring messages on social media to changing your brand voice too often, these missteps send mixed signals that cost you hard-earned customers. But the good news is that most of these issues are easy to fix. Read our blog to get more knowledge on how to make smarter marketing choices that lead to long-term success.

Prevent supply chain issues that hurt inventory control by being proactive. Learn how to improve the overall management of inventory and streamline your operations to reduce disruptions. Let Aurio help you adapt faster and make smarter decisions for your business.

Employee benefits are only beneficial when they connect with your staff's needs or real wants. When benefits don't feel helpful, people may ignore them or feel frustrated by the lack of care shown in their benefits plan. If the benefits you offer your staff aren't being used or talked about, it's probably time to dig deeper. For helpful ways to build stronger benefits for employees, explore how Aurio can support your efforts.

Running a business means making a lot of decisions. One of those decisions is choosing the right banking and financial institution to trust to support your long-term business plans. When choosing a bank, be prepared with what red flags to look out for that will let you know this bank isn't for your goals. Catching these red flags early helps you avoid bigger business mistakes later. Let's go over the most common banking red flags to look out for.